News and Data Writer/Journalist - Fully Remote

Job description

Title: News and Data Writer/Journalist

Position Type: Full-time

Location: Fully remote 

Who we are:

Optimal’s mission is to help students make informed decisions about their education by providing transparent, data-driven, and user-focused products. We embrace a culture of growth, experimentation, and creativity. Our small and agile team allows all members to exercise great responsibility and freedom, allowing each person to have a measurable impact on our business and experience continual growth.

The Position:
We are looking for a full-time News and Data Writer/Journalist to join our Marketing Team. Our ideal candidate has solid writing experience in the higher education space, the ability to pitch media-worthy content, use SEO concepts and tell stories through data (extract interesting insights from complex data sets)!  

Responsibilities include:

  • Pitch, report, and write original stories for our trends and insights blog, including higher education news stories, short data studies, and longer-form analysis and features

  • Gather, verify, and report on higher education topics with the goal of getting outside media attention

  • Monitor news and trends related to higher education and online learning, and identify information gaps that we can fill with article content

  • Do SEO research to help determine and vet relevant article topics and use SEO best practices to ensure content is highly visible in search engines

  • Conduct interviews with relevant sources and subject-matter experts when needed

  • Assist with article design and publishing process


  • Bachelor's degree in journalism, communications, or related field

  • 2-3+ years of experience, preferably working in a newsroom/media environment; writing experience in higher education strongly preferred.

  • Experience writing content based on SEO concepts and best practices

  • Excellent research, writing and editorial skills, with the ability to respond to edits

  • An ability to use data to write compelling stories and help create data visualizations to elevate an article

  • Experience with AP Style

  • Experience working in a fast-paced wiring environment with the ability to write and edit work quickly

  • Strong interpersonal skills, with the ability to effectively communicate your work to other teammates

  • Portfolio of writing samples/links to published work required

Writing Sample Required: Please provide a link to your online portfolio, links to published work, or upload writing sample documents with your application.

We are looking for passionate, creative, and driven individuals. We offer a competitive salary as well as a profit-sharing program that substantially increases your overall compensation over time. The starting base salary for this position is competitive with annual profit-based bonuses starting in the employee’s first year.

Compensation/Salary: Competitive, DOE

Benefits: Profit-based bonuses; health, dental, and vision insurance; retirement contributions; competitive & flexible vacation policy (up to 6 weeks with seniority); tuition reimbursement program. charitable match & volunteer hours

Our waterfront office is located in downtown Kirkland, WA. Prior to COVID, we kept our kitchen fully stocked, played ping pong and pool, built an impressive collection of board games, and loved interacting with our troop of quirky office dogs. We are working remotely during COVID but continue to find ways to support one another through online activities, such as small group lunches, themed happy hours, and social Slack channels. We've even had a few masked-up outdoor gatherings for frisbee golf and apple picking. And yes, those quirky dogs—and now cats!—make occasional virtual appearances. We have opened all positions to be fully remote, so if and when the local team returns to the office, you can join us from anywhere virtually. We hope you'll consider becoming a part of our team at Optimal.

Optimal's policy is to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, age, disability, marital status, citizenship, national origin, genetic information, or any other characteristic protected by law. Optimal prohibits any such discrimination or harassment.