Director of Marketing & Communication

Job description

Optimal’s mission is to help students make informed decisions about their education by providing transparent, data-driven, and user-focused products. We embrace a culture of growth, experimentation, and creativity. Our small and agile team allows all members to exercise great responsibility and freedom, allowing each person to have a measurable impact on our business and experience continual growth. We reward results with a unique profit sharing program and encourage self-development through benefits like our tuition reimbursement program.

Note: Optimal was formerly known as SR Education Group until January of 2020, when the company rebranded.

Our Director of Marketing & Communication will lead a team of Marketing Managers and Outreach Specialists to successfully promote and create brand awareness of our media properties. An ideal candidate will have led a marketing team to a successful brand creation of a web property. This position will report to the CEO.

Job Responsibilities Include:

  • Manage a team of Marketing Managers and Outreach Managers
  • Develop and distribute communication material to target audiences including email and social media
  • Create and execute company’s branding strategy
  • Execute the organization’s PR Strategy and coordinate with external partners
  • Be the voice of the company’s brand messaging
  • Help shape company’s overall business strategy


  • BA/BS Degree
  • 10+ years product marketing and leadership experience
  • Proven track record of leading and mentoring marketing team
  • Proven track record of creating brand awareness of consumer media products

Title: Director of Marketing & Communication

Position Type: Full-time

Compensation/Salary: Competitive DOE

Benefits: Profit sharing; profit-based bonuses; health, dental, and vision insurance; retirement contributions; competitive & flexible vacation policy

Our waterfront office is located in downtown, historic Kirkland. We keep our kitchen fully stocked and have ping pong and pool tables, a growing board game collection, and a troop of quirky office dogs. We hope you’ll consider joining us and being a part of our team at Optimal.

Due to the current environment, our team is operating completely remotely, but we still share photos of our dogs and play games virtually!