Content Writer (Remote, Washington) 2021

Job description

Optimal’s mission is to help students make informed decisions about their education by providing transparent, data-driven, and user-focused products. We embrace a culture of growth, experimentation, and creativity. Our small and agile team allows all members to exercise great responsibility and freedom, allowing each person to have a measurable impact on our business and experience continual growth.

Note: Optimal was formerly known as SR Education Group until January of 2020, when the company rebranded.

The Position:

Our Content Writer will create content for multiple channels including blogs, articles, product descriptions, and the company website. The Content Writer’s responsibilities include evaluating analytics to adjust content as needed and promoting the company in its various marketing channels. An ideal candidate will have prior experience with developing content, following editorial guidelines when creating content, and keeping abreast of the latest SEO techniques. Selected incumbent will consider content from a holistic standpoint—systems, platforms, and channels—to create a unified user experience. This position will be flexible; hours can vary as needed and work can be done remotely. However, employees must be available during normal business hours (PST) for weekly team meetings, monthly company meetings, when training for new projects, or when otherwise requested by their managers (with notice given). This role will report to a designated Content Manager.

Specific Responsibilities & Key Deliverables:

    • Support Content Managers and Product Content Managers to execute content initiatives
    • Conduct in-depth research, including interviews, on industry-related topics in order to develop original content
    • Write clear, original copy about various education topics, often owning larger content projects from beginning to end
    • Conduct competitive research to inform your tone and voice
    • Ensure all content is consistent in terms of style and optimized for search and user experience
    • Edit and optimize existing content as well as writing from other writers
    • Contribute to the development of strategies that will increase user engagement
    • Consistently build and maintain product knowledge for each project/assignment
    • Active participant of cross-functional team, ensuring all personal deliverables and deadlines are achieved or exceeded


Experience & Competencies Required for Success:

    • BA/BS Degree
    • 2-5+ years of professional experience in content writing or online content creation/management
    • Demonstrated writing and editing skills, with a mastery of grammar and tone
    • Strong strategic thinking, business partnering, and presentation skills
    • Proficient in taking complex ideas and succinctly summarizing into easily understood content
    • A good home office set-up and access to reliable internet (or co-working space or other adequate set-up for remote work)
    • Exceptional organizational skills and attention to detail
    • Ability to multitask and work independently
    • Strong communication skills
    • Comfortable with repetitive tasks
    • Technically proficient with experience in Microsoft Office
    • Ability to adapt to & learn new systems/programs quickly
    • SEO experience a plus
    • Clear track record of getting things done in timely & efficient manner
    • Ability to remain flexible, juggle multiple priorities, & change directions as needed
    • Journalism experienced preferred
    • Applicants with published work preferred

Writing Sample Required: Please provide a link to your online portfolio or upload writing sample documents with your application.

Title: Content Writer

Position Type: Full-time

Classification: Non-Exempt (32-40 hrs/week)

Pay: $22-$25/hr DOE

Location: Fully remote.  Note that this position is for Washington residents only.


  • Health, dental, and vision for employees and their dependents covered at 100%
  • Robust life insurance
  • 401k with 3% contribution
  • Professional Development/Tuition reimbursement program
  • 12 paid holidays in addition to a generous vacation policy, which awards additional time off based on service
  • Charitable donation matching program & volunteering PTO

Our waterfront office is actually located in downtown, historic Kirkland, WA. Prior to COVID we kept our kitchen fully stocked and had ping pong and pool tables, a growing board game collection, and a troop of quirky office dogs. We are working remotely during COVID but continue to find ways to support one another and connect while working from home and we have opened up the Writer/Editor positions to be fully remote, anywhere in Washington state, even if/when the rest of the office returns. We hope you’ll consider joining us and being a part of our team at Optimal.