Content Writer - Fully Remote

Job description

Title: Content Writer

Position Type: Full-time

Classification: Non-Exempt (32-40 hrs/week)

Pay: $22-$25/hr DOE

Location: Fully remote. ( This position was previously listed for Washington state residents only.  We have recently opened up applications for this position for all states.)

Who we are:

Optimal's mission is to help students make informed decisions about their education by providing transparent, data-driven, and user-focused products. We embrace a culture of growth, experimentation, and creativity. Our small and nimble team allows all members to exercise great responsibility and freedom, allowing each person to have a measurable impact on our business and experience continual growth.

Our waterfront office is located in downtown Kirkland, WA. Prior to COVID, we kept our kitchen fully stocked, played ping pong and pool, built an impressive collection of board games, and loved interacting with our troop of quirky office dogs. We are working remotely during COVID but continue to find ways to support one another through online activities, such as small group lunches, themed happy hours, and social Slack channels. We've even had a few masked-up outdoor gatherings for frisbee golf and apple picking. And yes, those quirky dogs—and now cats!—make occasional virtual appearances. We have opened up the Content Writer position to be fully remote, so if and when the rest of the local team returns to the office, you can join us from anywhere virtually. We hope you'll consider becoming a part of our team at Optimal.

The Position:

We are currently reviewing candidates in the later stages of the hiring process and although the position is open we are not actively reviewing new applications at this time. 

As our Content Writer, you will write SEO-optimized content for our education-focused websites, including resource guides, blog posts, and articles. An ideal candidate will have prior experience with developing content, following editorial guidelines when creating content, and keeping up with SEO best practices. This role will report to a designated Content Manager.


Specific Responsibilities & Key Deliverables:

  • Write clear, original copy about various education topics, often owning larger content projects from beginning to end

  • Support Content Managers and Product Content Managers to execute content initiatives

  • Conduct in-depth research, including interviews, on industry-related topics in order to develop original content

  • Conduct competitive research to inform your tone and voice

  • Ensure all content is consistent in terms of style and optimized for search and user experience

  • Edit and optimize existing content as well as writing from other writers

  • Contribute to the development of strategies that will increase user engagement

  • Consistently build and maintain product knowledge for each project/assignment

  • Active participant of cross-functional team, ensuring all personal deliverables and deadlines are achieved or exceeded

Our Requirements:

  • BA/BS Degree

  • 2+ years of professional experience in content writing or online content creation/management

  • Proficient in taking complex ideas and succinctly summarizing into easily understood content

  • Exceptional organizational skills and attention to detail

  • Ability to multitask and work independently

  • Strong communication skills

  • Comfortable with repetitive tasks

  • Technically proficient with experience in Microsoft Office

  • Ability to adapt to & learn new systems/programs quickly

  • Ability to remain flexible, juggle multiple priorities, & change directions as needed

  • SEO experience a plus

  • Journalism experienced preferred

  • Applicants with published work preferred

Writing Sample Required: Please provide a link to your online portfolio or upload writing sample documents with your application.


  • Health, dental, and vision for employees and their dependents covered at 100%

  • Life insurance

  • 401k with automatic 3% company contribution

  • Professional development/tuition reimbursement program

  • 12 paid holidays in addition to a generous vacation policy, which awards additional time off based on service

  • Charitable donation matching program & volunteering PTO

  • Additional benefits designed to support employee health and wellbeing

  • This position will be flexible; hours can vary as needed and work can be done remotely during normal business hours

Optimal's policy is to ensure equal employment opportunity without discrimination or harassment on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, age, disability, marital status, citizenship, national origin, genetic information, or any other characteristic protected by law. Optimal prohibits any such discrimination or harassment.